Tuesday, April 05, 2005

Gay people more likely to read blogs

Well we knew it already didn't we? Blogs allow access to news, opinion and information that is not always covered by the mainstream media. As well as allowing debate on political issues that are then picked up by the mainstream media, I think that blogs provide a good way for the gay community to highlight issues of interest to them.

Now a survey undertaken by market research and consulting firms Harris Interactive and Witeck-Combs Communications, shows that blog consumption habits of gay, lesbian and bisexual (GLB) adults differ from those of their heterosexual counterparts. The survey was based on US blogs, and found that gay people read blogs more often than their non-gay counterparts, with 27% of GLB adults frequently or occasionally seek out blogs versus 18% of heterosexual adults, and only 44% of GLB adults stating that they never read blogs as compared to 59% of heterosexual adults.

The report concludes “Whether the results have any great consequence in the great scheme of things is yet to be seen, but the statistics should provide some solace to bloggers who actively target the GLB market.”??!!? Not sure that I was actually seeking solace, but ther you go!

Interestingly, there were discernable differences in the percentages reading magazines split by genre -e.g. sports, interiors, travel, fashion etc. Read more about the survey here.